BRIDGING THEORIES, STRATEGIES AND PRACTICES IN VALUING CULTURAL HERITAGE

Bridging theories, strategies and practices in valuing cultural heritage is published within the framework of the international scientific project Smart Value, that aims at developing a methodology for measuring and assessing the value of culturaI heritage. The project is co-funded by the JPI CulturaI Heritage and involves partners from Poland (Lublin University of Technology), Lithuania (Vilnius Academy of Arts) and ltaly (Politecnico di Milano, University of Macerata and Altravia s.r.l.).
The volume brings together the perspective of the international partners involved in the project and the one of some key stakeholders in the evaluation of cultural heritage in ltaly.

About the Author
Mara Cerquetti is a researcher in Management at the Department of Education, Cultural Heritage and Tourism of the University of Macerata. She has been a member of the Scientific Committee and Editorial Board of the e-Journal «IL CAPITALE CULTURALE. Studies on the Value of CulturaI Heritage» since 2010. Her research and publications focus on culturaI management and policy, culturaI heritage value, culturaI marketing, museum visitor studies, museum management, sustainable tourism and the links between culturaI heritage and made in ltaly.