edited_book
Open Access

LINGUISTICA E COMUNICAZIONE D’IMPRESA. LINGUAGGI E COMPETENZE

Linguistics and business communication. Languages and competences Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen
Natascia Leonardi, Antonella Nardi (a cura di)
Pubblication date: 2018
Publisher: EUM Edizioni Università di Macerata
Series:Monografie fuori collana
Description

The business world and the scientific-academic world are marked by different skills and practices. They converge, however, in this volume, which features a multilingual, multidisciplinary perspective that compares different methods of approach and application. Its main focus is on the interrelationship of linguistic disciplines with economic-business disciplines, to provide adequate responses to the most current communication needs.

Indice
Francesco Adornato, Prefazione

Natascia Leonardi, Antonella Nardi, Linguaggi e competenze nella comunicazione d’impresa. Una panoramica introduttiva

Paola Nicolini, Quando dire è fare negoziazione: strategie linguistiche per la conduzione dei conflitti

Natascia Leonardi, Conoscenza e terminologia nella comunicazione d’impresa

Jan Engberg, PR, trust and linguistic methods: How modern approaches to meaning can help companies assess their presented image

Markus Nickl, Technische Redaktion – Linguistik im Einsatz

Ulrike Kaunzner, Internationale Rhetorik – eine Grundkompetenz erfolgreicher Unternehmenskommunikation heute

Elena Cedrola, Giulia Fantini, Stefania Masè, Cultural distances, linguistic differences, and marketing: what challenges?

Antonella Nardi, Immagine d’impresa e specificità culturale. I realia nella biografia di Enrico Loccioni e la loro traducibilità in tedesco

Maria Paola Palermi, Alexander Rocca Rohm, Francesca Spigarelli, Lingua e comunicazione: la prospettiva delle imprese

Doris Höhmann, Strumenti e risorse web per la comunicazione d’impresa bi- e plurilingue

Eleonora Marasca, The strategic role of websites in Business Communication. Examples of two Italian companies aiming to reach the German market

Note biografiche

Indice dei nomi


  • Natascia Leonardi 0000-0003-4688-7818 - Università degli Studi di Macerata, Italia
  • Antonella Nardi 0000-0003-1407-0395 - Università degli Studi di Macerata, Italia

Natascia Leonardi is a researcher in Glottology and Linguistics at the University of Macerata. Her research interests are specialized communication, especially terminology and terminography in relation to the organization and representation of knowledge. Further fields of study are the history of linguistic thought, (meta-) lexicography, computational linguistics and computer humanities.

Antonella Nardi is an associate professor of German Language and Translation at the University of Macerata. Her studies focus on linguistic pragmatics and specialized linguistics (scientific-academic and tourist language) in translation terms for the German-Italian linguistic pair. She is also involved in audiovisual translation, subtitling and audio description, as well as teaching German as a specialized foreign language.


Title

Linguistica e comunicazione d’impresa. Linguaggi e competenze

Subtitle

Linguistics and business communication. Languages and competences Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen

Authors

Natascia Leonardi, Antonella Nardi (a cura di)

Pages

210

Pubblication date

2018

Publisher

EUM Edizioni Università di Macerata

Series

Monografie fuori collana

Support

Paper

Format

Brossura

ISBN

978-88-6056-579-2

Price

16.00

Support

Digital

Format

PDF

Sales condition

Open Access